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Digital Marketing is nothing but Online Marketing wherein you can market/advertise your products or services on different online platforms. It consists of Content Optimization, Social Media Marketing, Mobile Marketing, Email Marketing, Analytics, Online Affiliate Marketing, and SEO.
Search Engine Optimization (SEO) is the buzzword and process that helps in ranking your website. Relevant Content with appropriate keywords, link popularity, and the technical configuration of your website are some functionalities of the SEO process that makes your website or pages easily findable and rank high.
In today’s Modern business world, both traditional and digital marketing strategies are being used. With the target market being online it helps your business to broaden your market through the means of digital marketing. SEO helps in driving more traffic to your website thus leading prospective customers into sales conversions.
In today’s digital world, you cannot just rely on traditional ways of marketing. With your customers having their presence on online platforms, it is very much easier to reach them through digital marketing. You will have to create an online presence, have a strong USP, conduct thorough market research, build a customer base, and convert leads into sales.
SEO helps in finding the apt keywords and placing them in the page title, and page URL, placing relevant keywords in your Meta Description, and also helps in monitoring your website’s ranking. Through SEO optimization and the relevant keywords, it helps in ranking your website on the first page of search engines or other social media platforms and also pulls up your website to the prospective customer when they search for a particular product/service.
Technology keeps changing so when your business is online SEO helps in driving sales of your company. SEO Campaigns include assessing your website’s performance and also the backlinks, relevant keyword research, determining the most landing pages, matching the content with the keywords, your website’s ranking and how to scale it up, internal linking, and also of changes for the content when required. These are the important factors to help you start your SEO Campaign.